Twitter Marketing

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Twitter Marketing Services in San Ramon, California

    • Call 925-394-4079. Get the phone ringing from more local customers

Twitter is an invaluable and easily accessible tool for many businesses. This social media site can be used as a platform for direct advertising, for communicating with target marketers, and for maintaining mind share among young consumers.

Twitter is especially beneficial for small companies and start-ups that have very limited funds allocated to marketing. While paid accounts and tweet promotions are great options for businesses with larger marketing budgets, they are not necessary to create a successful and effective Twitter presence.

The social media site can be utilized for a number of purposes: it can be used to start and monitor conversations about products and services though unique hashtags, it can be used to promote sales, deals, new products, or special events; it can also help companies break the forth wall by offering them the opportunity to host live tweeting events during which followers can tweet back and forth with the company in order to get questions answered, provide feedback, or learn more about the products and services being offered.

Twitter Marketing Services in San Ramon, California

    • Call 925-394-4079. Get the phone ringing from more local customers

Twitter, like most marketing resources, is only effective if there is a well thought-out plan in place, and if the plan is understood and has the commitment of all employees who influence company tweets. A primary focus of all marketing departments using Twitter as a platform should be to build and maintain followers. Without followers, there will be no responses to company tweets, your posts will not spread, or even be viewed for that matter. A lack of visibility will result in wasted time and money on posts that will not further your company’s marketing efforts.

Another important thing to keep in mind is that Twitter is a social media site, which means it is a forum, not a billboard. Social media has allowed marketers to start conversations with their target markets; to talk with them rather than at them. This new form of marketing is referred to as integrated marketing, and is still a relatively new concept that is often not capitalized on. Consumers want to communicate directly with companies, and Twitter provides a place for that communication to happen.

In addition to making conversations between marketers and consumers possible, Twitter makes tracking trends easier than ever. Today’s consumer wants to talk about the latest trends, their wants and desires, what they ate, bought, and saw today; Twitter is where they go to do that. Thanks to Twitter, marketers now have free, valuable market data at their fingertips.

Marketers are also able to use Twitter to keep a watchful eye on their company’s reputation. Doing a simple search of a company’s name can reveal a lot about how consumers perceive its brand. By creating a unique hashtag that is relevant to your product line or service, you can monitor conversations about your company and jump in immediately to correct customer issues as they arise.
A final point to consider is that Twitter is not a platform for direct selling. Companies that only tweet about sales and opportunities to buy will find that their followers will decrease, that they will be rarely retweeted, and that they will get very few responses. It is important to remember that Twitter is a place to converse, and whether or not you are talking about your brand, you are still maintaining visibility, appearing more approachable, and more in touch with your target market. So let your Twitter show some personality, and do not be afraid to tweet about the weather, a funny cat picture, or the upcoming holidays!

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Twitter Marketing Services in San Ramon, California

    • Call 925-394-4079. Get the phone ringing from more local customers

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